Parting company with the BBC after thirty five years poses an unique challenge. Can you maintain brand equity and trust when de-coupling from a global institution? How do you evolve a beloved brand to be social-friendly without alienating a loyal user base? Insights from a broad range of users allowed us to pinpoint Good Food’s differentiators and strategically refresh the heritage brand for today’s media landscape. The new brand communicates its values with clarity and a new energy, thanks to strong motion design and sonic branding.